777et Privacy Policy
How We Handle Your Personal Data

This Privacy Policy ("Policy") is issued by 777et ("the Platform", "we", "us", "our") and applies to all personal data collected from individuals ("Players", "Users", "you") who access, register on, or interact with the 777et online casino and sportsbook platform, including via the 777et website, any future mobile application, and all communication channels operated by 777et including live chat and email support.

777et operates under an international gaming licence. This Policy is designed to comply with the data protection requirements of that licensing framework and to reflect the platform's commitment to transparent, lawful, and fair handling of personal data for all users, including players based in Pakistan.

By registering a 777et account or continuing to use the platform following an update to this Policy, you confirm that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you should discontinue use of the platform and contact our support team to request account closure.

777et collects personal data across several categories. The specific data collected depends on how you interact with the platform — for instance, a registered player will have more data associated with their account than an anonymous visitor. The following grid summarises the main data categories.

777et collects personal data through the following channels and mechanisms:

• Direct Submission: Information you actively provide when creating your 777et account, completing identity verification, making a deposit or withdrawal, contacting support, or participating in a promotion.
• Automated Collection: Technical and device data collected automatically when you access the 777et website or platform, including through cookies, web beacons, server logs, and similar tracking technologies. See Section 7 for full details of cookies used.
• Payment Processors: Confirmation data received from JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, or cryptocurrency processing services when a transaction is initiated or completed. 777et does not store full payment credentials — it receives confirmation tokens and reference identifiers only.
• Third-Party Verification Services: Identity and document verification data returned by third-party KYC service providers instructed to verify the identity documentation you submit during account verification.
• Fraud Prevention Services: Device fingerprint data and risk assessment scores provided by fraud-detection services integrated into the 777et registration and login flows.

777et uses the personal data it collects for the following purposes. Each purpose is linked to a lawful basis described in Section 5.

• Account Administration: Creating and maintaining your 777et account, verifying your identity against the 21+ age requirement, processing your login and session activity, and managing account security including password resets and two-factor authentication.
• Payment Processing: Facilitating PKR deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and USDT. Verifying that payment method ownership matches account registration details where required.
• Regulatory Compliance: Meeting the identity verification, anti-money laundering (AML), and responsible gaming obligations imposed by 777et's international gaming licence. This includes retaining transaction records for audit purposes and reporting suspicious activity to regulatory authorities where legally required.
• Fraud Prevention & Security: Monitoring account activity for signs of unauthorised access, bonus abuse, multi-accounting, collusion, and any other activity prohibited under the 777et Terms & Conditions.
• Responsible Gaming: Processing responsible gaming requests including deposit limits, loss limits, session time reminders, reality checks, and self-exclusion. Monitoring gaming activity patterns where a player has flagged concern about their own gambling behaviour.
• Customer Support: Responding to support enquiries, processing formal complaints, and maintaining records of communications for quality assurance and dispute resolution purposes.
• Marketing Communications: Where you have opted in to receive promotional communications, sending information about 777et bonuses, promotions, PSL-linked offers, and platform updates via your registered mobile number or email address. See Section 12 for opt-out options.
• Platform Improvement: Analysing aggregated and anonymised usage data to understand how Pakistani players use the platform and to improve game selection, navigation, payment flows, and customer support quality.

777et processes personal data only where a lawful basis exists for doing so. The lawful bases applicable to 777et's processing activities are as follows:

• Contractual Necessity: Processing required to perform the contract between you and 777et — that is, to operate your account, process your bets and transactions, and provide the gaming and sportsbook services you have requested.
• Legal Obligation: Processing required to comply with the requirements of 777et's international gaming licence, including identity verification, AML compliance, responsible gaming recordkeeping, and regulatory reporting.
• Legitimate Interests: Processing carried out in pursuit of 777et's legitimate business interests — including fraud prevention, platform security monitoring, and aggregated analytics for platform improvement — where those interests are not overridden by your privacy rights.
• Consent: Processing that is based on your explicit, freely given, and revocable consent — primarily marketing communications. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.

777et does not sell, rent, or commercially transfer your personal data to third parties. However, 777et may share your personal data with the following categories of third parties in the specific circumstances described below:

• Payment Processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and cryptocurrency processing services receive the minimum personal data required to initiate and complete your transactions. These processors are bound by their own data protection obligations and are not authorised to use your data for any purpose other than processing your 777et transaction.
• KYC & Identity Verification Providers: Third-party identity verification services that 777et uses to verify the identity documents you submit. These providers process your data under contract with 777et and are not permitted to use it for independent commercial purposes.
• Fraud Prevention & Security Services: Third-party fraud-detection and device-fingerprinting services that help 777et identify suspicious account activity, multi-accounting, and bot usage.
• Licensing Authority & Regulators: 777et's international gaming licensing authority and any relevant regulatory bodies who have a legal right to request player account data, transaction records, or AML-related information as part of regulatory oversight or investigation.
• Legal & Law Enforcement: Relevant authorities where disclosure of player data is required by a valid court order, legal process, or applicable law. 777et will not disclose more information than is legally required in any such circumstance.
• Business Successors: In the event of a merger, acquisition, or sale of 777et's business or assets, player account data may be transferred to the acquiring entity, subject to that entity being bound by privacy obligations no less protective than those set out in this Policy.

777et uses cookies and similar tracking technologies on its website to provide a functional, personalised, and secure experience. A cookie is a small text file stored on your browser or device when you visit the 777et website. The following table describes the categories of cookies 777et uses.

You may control optional cookie categories through your browser settings. Most browsers allow you to block or delete cookies. Note that disabling strictly necessary or functional cookies will affect the operation of your 777et account. Instructions for managing cookies are available in your browser's help documentation.

777et implements a layered set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include:

• 256-Bit SSL/TLS Encryption: All data transmitted between your device and 777et's servers is encrypted using industry-standard 256-bit SSL/TLS. This applies to account login, payment submissions, live chat, and all other data exchanges.
• One-Way Password Hashing: Account passwords are processed through a one-way cryptographic hash function before being stored. The original password cannot be retrieved by anyone — including 777et staff. If you forget your password, a reset link is issued rather than a retrieval.
• Access Controls: Access to player personal data within 777et's systems is restricted on a strict need-to-know basis. Staff members who have no operational reason to access specific player data cannot do so. Access privileges are regularly audited and reviewed.
• Tokenised Payment Data: 777et does not store full payment credentials. When a JazzCash, EasyPaisa, or bank transfer is processed, the payment processor returns a tokenised reference identifier only. Full account numbers and PIN data are never held by 777et.
• Infrastructure Security: 777et's platform infrastructure employs firewalls, intrusion detection systems, DDoS protection, and regular security audits to protect the servers on which player data is stored and processed.
• Breach Response: In the event of a personal data breach that poses a risk to players, 777et will notify affected users and the relevant regulatory authority within the timeframes required by its licensing obligations.

777et retains personal data only for as long as is necessary for the purpose for which it was collected, or for as long as required by the obligations of its international gaming licence. Specific retention periods applicable to different data categories are set out below:

• Account & Identity Data: Retained for a minimum of five years from the date of account closure. This period is required by AML and gaming licence compliance obligations and cannot be shortened upon player request.
• Transaction Records: Financial transaction histories are retained for a minimum of five years from the date of each transaction, in accordance with the AML obligations of 777et's gaming licence.
• Gaming Activity Records: Bet histories, game session logs, and responsible gaming tool activation records are retained for a minimum of three years from the date of each activity record.
• Support Communications: Live chat logs and email correspondence are retained for a minimum of two years from the date of the communication, for dispute resolution and quality assurance purposes.
• Marketing Consent Records: Records of your marketing consent or opt-out are retained for as long as your account remains active plus two years thereafter, to evidence compliance with marketing regulations.
• Analytics Data: Anonymised and aggregated analytics data — which cannot be linked back to any individual player — may be retained indefinitely for platform development purposes.

Upon expiry of the applicable retention period, personal data is securely deleted from 777et's systems or irreversibly anonymised so that it can no longer be linked to any individual. Players may not request deletion of data that 777et is legally required to retain under its licensing obligations.

As a registered 777et player, you hold the following rights in relation to your personal data. These rights are subject to certain limitations where data must be retained for legal or regulatory compliance purposes, but they apply fully in all other circumstances.

777et strictly prohibits the use of its platform by any person under the age of 21. The collection of personal data from minors is not intentional, permitted, or acceptable under any circumstances. 777et employs age verification procedures during registration to enforce this restriction.

If 777et discovers that personal data has been collected from an individual who is under 21 years of age, it will immediately close the associated account, void any transactions conducted by that individual, and delete the minor's personal data from its systems — except to the extent that retention is required by AML or licensing obligations for audit trail purposes.

Where you have opted in to receive promotional communications from 777et, we may send you information about bonuses, free spins, cashback offers, PSL-linked promotions, and other platform updates via your registered mobile number (SMS) or email address. Marketing communications are sent only with your explicit consent and will always include a clear and easy opt-out mechanism.

• Opt-Out at Any Time: You may withdraw your consent to receive marketing communications at any time by contacting the 777et support team via live chat, or by following the unsubscribe instruction included in any marketing message. Opt-out requests are processed within 7 business days.
• Transactional Communications: Opting out of marketing does not affect transactional communications — such as deposit confirmation messages, withdrawal notifications, account security alerts, and responsible gaming limit confirmations — which are sent regardless of marketing preference as they are operationally necessary.
• Self-Exclusion and Marketing: Players who activate a self-exclusion through 777et's responsible gaming tools will automatically have all marketing communications suspended for the duration of the exclusion period. This happens immediately upon self-exclusion activation and does not require a separate opt-out request.

777et is an internationally operated platform. Some of the third-party service providers that process personal data on our behalf — including KYC verification services, fraud-detection providers, and analytics platforms — may be located in countries outside of Pakistan. Where personal data is transferred internationally, 777et ensures that appropriate safeguards are in place to protect your data to a standard equivalent to the protections described in this Policy.

Safeguards used for international transfers include data processing agreements incorporating standard contractual clauses recognised by relevant data protection frameworks, and selection of third-party processors that maintain internationally recognised security certifications. 777et does not transfer personal data to countries or territories that do not offer an adequate level of data protection without first establishing appropriate contractual safeguards.

777et reserves the right to update or amend this Privacy Policy at any time to reflect changes in its data practices, regulatory requirements, or the services offered on the platform. The date of the most recent revision is displayed at the top of this page.

Where changes to this Policy are material — for example, changes to the categories of data collected, the purposes for which data is used, or the third parties with whom data is shared — 777et will notify registered players via their registered mobile number or email address at least 14 days before the change takes effect, wherever technically feasible.

Your continued use of the 777et platform following publication of a revised Privacy Policy constitutes acceptance of the updated terms. If you do not agree with a revised Policy, you should discontinue use of the platform and contact support to request account closure.

For any questions, concerns, or formal requests relating to this Privacy Policy or the handling of your personal data by 777et, please contact us through the following channels. Note that all contact details are displayed as plain text and are not clickable links.

• Live Chat Support: Available 24 hours a day, 7 days a week from within the 777et platform. This is the recommended channel for all data rights requests and privacy-related enquiries, as it provides the fastest response.
• Support Email: [email protected] — for formal written data access, rectification, erasure, or portability requests. Include your registered mobile number and the nature of your request in your email. Response within 5 business days; fulfilment within 30 calendar days.
• Formal Complaints: If you believe 777et has handled your personal data in a manner inconsistent with this Policy and have not received a satisfactory resolution through our support channels, you may escalate your complaint to the dispute resolution mechanism of 777et's licensing authority as described in the Terms & Conditions.

777et is committed to resolving all privacy-related concerns promptly and transparently. We regard every data rights request from a Pakistani player — or any other user — as a legitimate exercise of that individual's rights, and we will not penalise, restrict, or disadvantage any player for making such a request.